Important General Questions to be Asked
- How long have they been specializing in the SEO services?
- How many successful SEO clients and portals do they have?
- Do they have long-term satisfied clients?
- What are the services they provide?
- What are their professionals and logistics like?
- What background technical expertise do they have?
- Do they have detailed case studies to prove their worth?
- How do they measure your overall Return On Investment (ROI)?
- Do they provide local SEO services?
Ask for Search Engine–Related Information
In addition, you should also seek information related to search engines:
- What search engines do they optimize you on?
- What percentage of their clients do they bring to number one on Google?
- Do they give you any assurance on your Google ranking?
- Do they adhere to search engines’ proclaimed practices and stick on to the strict no-spam policies to avoid your website being punished?
- What will they base their keyword recommendations on?
Seek Details of Web Traffic Enhancement
It is highly advisable that you ask for information on their traffic-related services:
- What web traffic promises do they offer for your site?
- Do they make a difference between ‘traffic’ and ‘qualified traffic’?
- What methods will they adopt to increase traffic?
- How do they measure and monitor your web traffic?
Ask about their Content Modification Strategies
You should also learn as much as possible about their SEO content management system:
- Will they develop content for your site on a regular basis?
- Who will write the content and how?
- How often will they update your site with new optimization?
- Will they add new pages, or possibly restructure your navigation to make it more visible?
- What keyword density do they use in 100 words of one of your web pages?
Gather Details of their Linking Practices
There are a number of things you need to know about their link-management:
- Will they modify your web page coding or will they just be altering meta tags?
- How many web pages will they optimize on your site?
- Do they employ the strategy of pay-per-click advertising?
- Where do they buy links for you from?
Seek Details of their Traffic Measurement and Reporting
Also ask questions to elicit information on their traffic measurement and reporting system:
- Will they do an analysis of your competitor websites to learn why they rank high?
- What kind of reports will they provide you and how often will they send the reports?
- How often do they send you a performance report?
Beware of SEO's that guarantee you top-rankings!