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Google introduced its Mugshot algorithm on October 3, 2013, which targets the SEO efforts of mugshot websites and thereby reduces their PageRank. The algorithm aims at cracking down the mugshot extortion racket that exploits people on account of their mugshots taken earlier. As per Matt Cutts, a story named 'Why Google Should Crack down Harder on the Mugshot Extortion Racket' by Jonathan Hochman was the major spark behind this innovation. Before exploring the impact of this algorithm in detail, let us see how mugshot sites exploit people. How Mugshot Sites Create Problems Mugshot websites typically search government websites and pick up arrest details and photographs (mugshots) of people from them. These website owners will then create landing pages using this information and perform search engine optimization to rank well on search engines. So, when people search for their name on search engines, this result will come up on the top search results if their mugshots were taken earlier for any case. Mugshot websites charge a price between $30 to $400 for people who want to remove the page that shows their mugshots and arrest details. The shocking fact is that even if the person pays a site for removal, their mugshots and other details can be seen on other similar sites. They usually have to pay again to these websites as well. This practice affects the reputation of people whose arrests didn’t lead to a trial or a guilty charge, or those who were found innocent after adjudication. Being the most popular search engine, Google was a powerful medium for mugshot entrepreneurs to monetize their scraper sites through search results, paid advertising, Google Checkout and Google AdSense. The mugshots that were once hidden behind police CGI search scripts began to be seen prominently on Google search results. Google started its struggle against these sites in 2012 by quietly expelling a group of mugshot websites from AdSense. The Real Impact of the Mugshot Algorithm According to a report in New York Times, the prominent mughsot sites Mugshots.com and BustedMugshots.com were affected by the algorithm. The report cited that two mugshots of a victim which were found predominantly on Google image search were removed after the implementation of this new algorithm. Earlier, experts had suggested that Google could consider removing these sites from the listing to save victims from fraudulent mugshot sites. It is disappointing that this algorithm takes no effort to remove these fraudulent sites completely. We can still find them by simply searching for 'mugshot' on Google as shown below. The New York Times report points out that certain mugshot results are still appearing on the front pages. Interestingly, Mugshots.com responded to this update in its blog that the algorithm can cause security risks to Americans who won't get the criminal history of a person from Google and will lose the opportunity to identify the culprits. They feel that the algorithm change "protects and shields the sympathetic and the truly wicked alike at the expense of public safety and the ability to make meaningfully informed decisions by millions of Americans".
Well, the mugshot algorithm may not be a perfect solution in its current form. Let's hope Google will bring new changes to the algorithm to address all the issues and successfully curb the web page optimization done by these sites. Effective broken link building is a white-hat SEO technique that can be carried out at scale. Doing it right is what matters. Read More About:- How to Succeed with Broken Link Building
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As we all know, popular social media sites such as Twitter and Facebook allow people to express their opinions on important events and influence the way people act. Twitter allows you to post "tweets" of 140 characters and acts as a content distribution platform. People search the net for fresh and informative content and Twitter provides users with relevant information and links similar to a Rich Site Summary (RSS) feed. Businesses and other organizations are succeeding in drawing attention to their brand via presence on Twitter. In fact, Twitter marketing can enhance your search engine optimization (SEO) efforts for improved online visibility and higher ROI. Linking Twitter and SEO
You can get enhanced search engine visibility through this microblogging site. Popular search engines like Google and Yahoo have started to display Twitter profiles in their search result pages. This means your tweets will show up in the search results and provide your business with more online exposure. Here are some tips to help you make the most of your Twitter marketing campaign for your search engine optimization efforts:
When you offer relevant links and headlines in you tweets, you can divert Twitter traffic to your site, blogs, Youtube videos, Facebook page and many more. Twitter is also the perfect place to perform market research where you can learn what users are saying about you, your products or services and your business firm. From this information, you can create new strategies or ideas that will help your business to achieve new goals in the future. Many brands have successfully used Twitter for their marketing campaigns. Last year, PepsiCo and Twitter formed a global music partnership, which boosted Pepsi's "Live for Now" marketing platform. Twitter was used to spread awareness and traffic to Live for Now music ambassadors such as Katy Perry. Also included were free music downloads and weekly tweets from @pepsi about current music as well as free downloads from the Amazon.com MP3 Store to those who followed Pepsi and include the hashtag #PepsiMusicNOW. Professional Help Increase Your Social Media Visibility If big brands can do it, why can’t you? If you are a small business firm and you want to expand your customer base, seek professional assistance from a reliable SEO company that can provide you cost-effective, customized social media marketing solutions. The right firm can help you realize the full potential of Twitter marketing. Post-Penguin 2.0, businesses often wonder if linking several domains together would attract a penalty. Do this only if you have a good reason, says Matt Cutts. Read More About:- Does Linking Multiple Domains Attract a Google Penalty?
Skeptical about the importance of Twitter marketing? The following survey would clear your doubts. Immediate Response to Tweets Demanded by Customers A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter. The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers. Greater Sway over Customers with Prompt Response
The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands. If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers. Hashtags Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.
So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results. This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before. Social Media Analysis A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most. Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data. Article Source:- Study Reveals Quick Twitter Responses Work Wonders Affordable SEO services using ethical SEO techniques. MOS SEO Services offers professional SEO services for diverse businesses; Get a Free SEO Analysis. Read More About:- Affordable SEO Services Using Ethical SEO Techniques
Google Hummingbird uses semantic search to return the best search results. Hummingbird is likely to have a negative impact only on those websites that follow unethical tactics to achieve their goals. Read More About:- Google Hummingbird and Semantic Search
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