Fake online reviews can lead to heavy fines and lower brand reputation. This article tells about how businesses can ensure efficient internet reputation management.
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The potential of Twitter to make or break customer opinion of a business has never been felt greater than now, thanks to a revealing study. A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Read More About:- Study Reveals Quick Twitter Responses Work Wonders
Technology has simply improved the way of living for all of us. It has become so much easier to establish and maintain communication with others around the globe. Social networks have become immensely popular as platforms to share information and ideas.
Effective Mobile Marketing via Social Media Networking Sites Researchers are of the view that in the coming years, the majority of us will use the internet from our mobile phones. In countries where there is a limitation in landline and broadband access, mobile internet use will increase. A Few Mobile Marketing Tips! Mobile marketers can build their customer base through popular social media networking platforms. Offering free apps SEO Understand who your competitors are Do not turn off your customers Consider the above aspects when thinking of a successful mobile marketing strategy and you will get to enjoy excellent results. Article Source:- How Social Media Platforms Help in Mobile Marketing Optimizing websites for mobile devices is immensely important since mobile search contributes to a large chunk of online traffic. This surge is only bound to keep increasing which is why businesses need to ensure that their websites function in a user-friendly and efficient manner on the mobile phone. In-depth Testing with MobiReady MobiReady is one such testing tool. It checks mobile-readiness such as W3C compliance through best standards and practices and offers a 1 to 5 score. It also provides in-depth page analysis for determining your site’s performance on mobile devices. Another plus point is that it's free. Perfecto Mobile's MobileCloud Platform Perfecto Mobile has a MobileCloud platform which can help you access many tablets and handsets that are connected to various mobile live networks spread in various geo-locations. You can monitor and test processes on each of the handsets which will help ensure the compatibility of your website as well as your application or service. It costs $25 per hour if you are paying per project. When you pay on a monthly basis the plans begin at $15 per hour. Mobile Readiness Checked by Gomez Gomez features a test that evaluates your website's mobile readiness. You can secure a score after analyzing more than 30 web mobile development best practices. These also include in-depth suggestions on fixing the identified issues. This is a great tool you can use for free. All you need to do is submit the contact information. Free Spot-checking with DeviceAnywhere If you're looking for a free spot-checking tool, DeviceAnywhere is a great one. It helps spot-check web mobile content on mobile devices. You can remotely interact in real time with live mobile devices to know how your web content appears and behaves in various devices. The spot-checking aspect of DeviceAnywhere is free though it does have an exciting option of interactive testing that has been created for developers and comes with plans beginning at $100 per month. Test Browser Compatibility with CrossBrowser Testing With CrossBrowserTesting you can test your website in more than 130 browsers on 25 various operating systems and mobile devices, which means you can test for iPad, iPhone, Android, and Blackberry. You get automated site screenshots and also the functionality of a test site. The plans begin at $29.95 per month. Multi-Browser Viewer As the name suggests, Multi-Browser Viewer is an application that checks the cross-browser compatibility of your website for mobile devices. There are 55 standalone and 88 screen capture browsers as well as 11 mobile emulators and browsers featured. Multi-Browser Viewer is available with a single user license for $139.95. BrowserStack - Much for Less For plans starting at $19 per month, BrowserStack provides web browser testing quick access to developer tools, live testing and remote browsers. You can also get access to official Android, Opera Mobile and Apple iOS mobile emulators. BrowserStack is really a great tool that can test your website on a wide array of devices.
iPhone Tester - Free iPhone Emulator iPhone Tester is a free and simple iPhone emulator which enables you to check your website in iPod Touch, iPhone 3G and 4G dimensions. All you need to do is type in the URL of the website to be tested. A professional SEO company can design websites that are mobile compliant and bring maximum targeted visitors. SEO professionals use highly sophisticated tools to test mobile compliance of your website and ensure improved mobile performance. Devising effective link building tactics for your website that adhere to Google's Webmaster guidelines can benefit your site which helps in increasing your SEO rankings and thereby more business reputation. Sandra was visiting Tulsa Ohio with a friend and they were out shopping till lunchtime. Her friend was a strict vegetarian and they wanted to find a nearby vegetarian restaurant where they could have lunch. She took out her mobile phone and using MapQuest's mobile web site she clicked the 'find places' link, typed 'vegetarian restaurants' along with local zip code and clicked Go. Voila! Within seconds, she got a list of 'vegetarian restaurants' sorted by distance. They could choose one, view a map and get directions to get there. They could even call up the place and ask what was on the menu before they set out! That’s the magic of mobile search, something that was unthinkable a few years ago. Mobile usage and mobile web browsing is advancing by leaps and bounds. An IDC (International Data Corporation) research report indicates that mobile internet usage will surpass PC web browsing by 2015. Mobile searches usually happen on the go, at home, or at work. According to new research reports from Google and Nielsen, 55% of the conversions (in the form of a store visit, phone call, or purchase) happen within an hour. All this explains why it is so important for a business to see seen on mobile search. The solution, as everybody knows, lies in mobile website design. If your site doesn't look as great on a mobile device as it looks on a desktop computer, it means that you are missing out on leads, traffic and sales opportunities. Having the right kind of mobile web design can help in improving customer response and giving you a competitive edge. Tips for Successful Design of Mobile Website
Here are some important features of good mobile website design: Design from User's Point of View:- The design would be useful from the user's point of view. Variables such as speed, content, page layout, and size are identified and a simple and user friendly design is created. Defining Content Stacking Strategy:- Displaying proper content with changing screen sizes (of smart phones) is essential. Prioritizing important content in the most visible areas will help in developing an appealing website. Less Navigation Time:- Every webpage visitor, would like to locate the required information within seconds. Making navigation as swift as possible is one of the determining factors of a quality mobile webpage design. Less Loading Time:- Website performances can directly affect shopping behavior. Studies reveal that 47% of the customers expect a website to be loaded between 2-3 seconds. Forty percentage customers abandoned a website that took more than 3 seconds to load. Also, one second delay in page response can result in 7% reduction of conversions and every 100ms increase in load time decreases sales by 1%. These facts explain why page loading time is an important factor in design. Technical Factors to Consider
Clickable Elements Should be Big Enough to be Used by Fingertip Mobile visitors often make use of their fingertips on their touch screens. Avoid making them feel the need of having sharp fingertips just for the sake of clicking on your website buttons. Simplified design that streamlines navigation and layout is users they expect. It's best rely on professional website design services. The expert web designers in a reliable firm can help you create a mobile-friendly, smart phone compatible version of your website. With the right mobile friendly website design, you are guaranteed an increase in targeted traffic and more conversions. Website optimization is a reliable option for increasing website traffic, which helps in better promotion of services and sales. Read More About:- Importance of Optimizing Websites for Search Engines
Google introduced its Mugshot algorithm on October 3, 2013, which targets the SEO efforts of mugshot websites and thereby reduces their PageRank. The algorithm aims at cracking down the mugshot extortion racket that exploits people on account of their mugshots taken earlier. As per Matt Cutts, a story named 'Why Google Should Crack down Harder on the Mugshot Extortion Racket' by Jonathan Hochman was the major spark behind this innovation. Before exploring the impact of this algorithm in detail, let us see how mugshot sites exploit people. How Mugshot Sites Create Problems Mugshot websites typically search government websites and pick up arrest details and photographs (mugshots) of people from them. These website owners will then create landing pages using this information and perform search engine optimization to rank well on search engines. So, when people search for their name on search engines, this result will come up on the top search results if their mugshots were taken earlier for any case. Mugshot websites charge a price between $30 to $400 for people who want to remove the page that shows their mugshots and arrest details. The shocking fact is that even if the person pays a site for removal, their mugshots and other details can be seen on other similar sites. They usually have to pay again to these websites as well. This practice affects the reputation of people whose arrests didn’t lead to a trial or a guilty charge, or those who were found innocent after adjudication. Being the most popular search engine, Google was a powerful medium for mugshot entrepreneurs to monetize their scraper sites through search results, paid advertising, Google Checkout and Google AdSense. The mugshots that were once hidden behind police CGI search scripts began to be seen prominently on Google search results. Google started its struggle against these sites in 2012 by quietly expelling a group of mugshot websites from AdSense. The Real Impact of the Mugshot Algorithm According to a report in New York Times, the prominent mughsot sites Mugshots.com and BustedMugshots.com were affected by the algorithm. The report cited that two mugshots of a victim which were found predominantly on Google image search were removed after the implementation of this new algorithm. Earlier, experts had suggested that Google could consider removing these sites from the listing to save victims from fraudulent mugshot sites. It is disappointing that this algorithm takes no effort to remove these fraudulent sites completely. We can still find them by simply searching for 'mugshot' on Google as shown below. The New York Times report points out that certain mugshot results are still appearing on the front pages. Interestingly, Mugshots.com responded to this update in its blog that the algorithm can cause security risks to Americans who won't get the criminal history of a person from Google and will lose the opportunity to identify the culprits. They feel that the algorithm change "protects and shields the sympathetic and the truly wicked alike at the expense of public safety and the ability to make meaningfully informed decisions by millions of Americans".
Well, the mugshot algorithm may not be a perfect solution in its current form. Let's hope Google will bring new changes to the algorithm to address all the issues and successfully curb the web page optimization done by these sites. Effective broken link building is a white-hat SEO technique that can be carried out at scale. Doing it right is what matters. Read More About:- How to Succeed with Broken Link Building
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