Professional SEO services are important to the success of any business. SEO is a process aimed at refining your website so as to secure a strong online presence, improved traffic, increased sales and profit. Read More About:- Professional Search Engine Optimization (SEO) Services
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As we all know, popular social media sites such as Twitter and Facebook allow people to express their opinions on important events and influence the way people act. Twitter allows you to post "tweets" of 140 characters and acts as a content distribution platform. People search the net for fresh and informative content and Twitter provides users with relevant information and links similar to a Rich Site Summary (RSS) feed. Businesses and other organizations are succeeding in drawing attention to their brand via presence on Twitter. In fact, Twitter marketing can enhance your search engine optimization (SEO) efforts for improved online visibility and higher ROI. Linking Twitter and SEO
You can get enhanced search engine visibility through this microblogging site. Popular search engines like Google and Yahoo have started to display Twitter profiles in their search result pages. This means your tweets will show up in the search results and provide your business with more online exposure. Here are some tips to help you make the most of your Twitter marketing campaign for your search engine optimization efforts:
When you offer relevant links and headlines in you tweets, you can divert Twitter traffic to your site, blogs, Youtube videos, Facebook page and many more. Twitter is also the perfect place to perform market research where you can learn what users are saying about you, your products or services and your business firm. From this information, you can create new strategies or ideas that will help your business to achieve new goals in the future. Many brands have successfully used Twitter for their marketing campaigns. Last year, PepsiCo and Twitter formed a global music partnership, which boosted Pepsi's "Live for Now" marketing platform. Twitter was used to spread awareness and traffic to Live for Now music ambassadors such as Katy Perry. Also included were free music downloads and weekly tweets from @pepsi about current music as well as free downloads from the Amazon.com MP3 Store to those who followed Pepsi and include the hashtag #PepsiMusicNOW. Professional Help Increase Your Social Media Visibility If big brands can do it, why can’t you? If you are a small business firm and you want to expand your customer base, seek professional assistance from a reliable SEO company that can provide you cost-effective, customized social media marketing solutions. The right firm can help you realize the full potential of Twitter marketing. Post-Penguin 2.0, businesses often wonder if linking several domains together would attract a penalty. Do this only if you have a good reason, says Matt Cutts. Read More About:- Does Linking Multiple Domains Attract a Google Penalty?
Skeptical about the importance of Twitter marketing? The following survey would clear your doubts. Immediate Response to Tweets Demanded by Customers A recent study by Millward Brown Digital for Lithium gives fascinating insight into how businesses should carry out Twitter marketing and customer care. The findings revealed that 53% of the consumers expect the business to respond to a direct tweet to it, or one involving its products or services, before an hour passes. 72% of consumers expect the same if the tweet deals with a complaint about the business or its products. The survey was conducted on 501 consumers who claimed to be active communicators with businesses on Twitter. The study also showed how important responding quickly to tweets is. It is where businesses can build their reputation. 38% of the respondents revealed that they would feel negative about a business or brand if it failed to respond to a tweet promptly, while 60% of them claimed that they would even take negative action against the brand if it failed to respond to tweets within a reasonable time period. The reason why a tweet was made determines the urgency in response expected by customers. Greater Sway over Customers with Prompt Response
The study also revealed that brands promptly responding to tweets were able to get more positive reactions from the consumers. 47% of the respondents revealed that it was likelier for them to recommend a brand that responded promptly to tweets. 34% of them were more likely to buy more stuff from such brands. If anything, this survey only shows how businesses need to embrace Twitter marketing. All social media marketing is massively beneficial but Twitter, as proved, has the capacity to enable businesses to directly influence and impress customers. Hashtags Using hashtags is the ultimate means of leveraging the power of the social media. Now has this hashtag concept thrown you into confusion? Here's some light. A hashtag basically groups the information posted in Twitter.
So here's how hashtags can be used. All you need to do is identify the topic your posts would fit in. There may already be a hashtag for the topic. Check out the hashtags others in your field of business are using. You can collect a list of such hashtags and choose which ones you'd like to employ for your posts. Clicking on a hashtag will open a new list containing posts having the hashtag. This is true for Twitter, Google+ or Facebook. Hashtags dealing with various topics can also be combined to deliver more accurate results. This is crucial and could give businesses the vital edge over the competition. Twitter marketing should indeed be a major social media marketing strategy for small and medium-sized businesses and hashtags should be a major element of it. Start loving Twitter and hashtags like never before. Social Media Analysis A reliable and professional SEO company can help businesses in that as part of their social media marketing services while also providing social media monitoring and analysis on a regular basis. Effective social media analysis is how your business can perfect it social media strategies and ensure their effectiveness. Thanks to the sheer volume of consumer data and the sprouting of social media activity it is important to study how people connect to each other in these social networks and how and what kind of data is shared the most. Social media analysis also helps in gathering analytics which can help you make informed business decisions, particularly those dealing with customer service and marketing. There's no better way to get a clear idea of customer sentiment than through social media analytics. The services of an experienced SEO company obviously help in gathering precious social media data. Article Source:- Study Reveals Quick Twitter Responses Work Wonders Affordable SEO services using ethical SEO techniques. MOS SEO Services offers professional SEO services for diverse businesses; Get a Free SEO Analysis. Read More About:- Affordable SEO Services Using Ethical SEO Techniques
Google Hummingbird uses semantic search to return the best search results. Hummingbird is likely to have a negative impact only on those websites that follow unethical tactics to achieve their goals. Read More About:- Google Hummingbird and Semantic Search
Google's web spam hunting algorithms, Penguin 2.0 and Penguin 2.1, have literally changed the face of SEO. If you really want your business to be easily found online and not lose out to competition, you should stop using old-school search engine optimization strategies such as article spinning (replacing the words in any existing article with other words manually or using software and posting as r own article), link spamming (building as much as links without checking relevancy) and keyword stuffing (using number of keywords unnaturally for boosting up rankings). Instead, the way things are at present, you should focus on three things - creating great content, credible links and social signals. Let's take a close look at each of these critical factors. Great Content Unless you create fresh, compelling content and organize your site well, no one is going to visit your website, regardless of your optimization efforts. So, what makes great content? Pay attention to the following five key aspects:
Credible Links Earlier, search engines would consider your content more valuable if it received more inbound links. Inbound links can still build trust and authority, make your page rank higher and drive more traffic, but they must be high quality links from a site which is reputable and relevant to your industry. Quality link building is possible in the following ways:
Social Signals Social networking activities can really improve your online brand reputation as they have a direct impact on search engine rankings today. Whatever you share on social networking sites will go viral in a shorter time. Still, the quantity and quality of social mentions matter to search engines. You can generate quality social signals in the following ways:
These elements are the bedrock of a successful SEO campaign. Rather than stumbling at tedious optimization task, get support from a professional SEO company that offers comprehensive, affordable SEO packages. Article Source:- Content, the Links and the Social Signals - Crucial for Success in SEO There are many reasons why website duplicate content occurs. Dealing with the issue is important for successful SEO. A Professional SEO Copywriter can provide unique content for your requirement. Call 1-800-670-2809 Now! Read More About:- Beware of Website Duplicate Content
At Pubcon 2013 at Las Vegas Matt Cutts talked about the track Google has been taking to improve user experience. “Moonshot” Changes The search engine giant has made some, what he termed, “moonshot” changes that deal with the following:
Points on Core Search Quality Changes Cutts then moved to the major quality changes at the core of the Google search engine’s functioning.
Observations on the Future Looking toward the future, Cutts revealed that the only aim of Google is to provide information and to increase its capability of being able to provide answers for specific queries. He also acknowledged the growing importance of mobile devices and the fact that 40% of all YouTube videos are played in mobile devices. Matt Cutts also said that getting social signals are symbols of authority in the long term and indicate that you are worth listening to. It is exactly what the search engines will think as well. These are vital points that an experienced and professional SEO company will be noting to prepare its clients accordingly. An efficient search engine optimization firm will prepare in advance for changes such as these so that its clients can continue to perform effectively in the search rankings. The e-business report released by the American Customer Satisfaction Index (ACSI) in collaboration with the analytics firm ForeSee in July 23, 2013 says that the combined customer satisfaction grade for search engines, social media and news sites is 71.3 out of 100. This is 3.9 percent lower than the score obtained in last year and the lowest ACSI score since 2003. ACSI says that this large drop is the result of massive online advertising. ACSI compiled the research data from interviews with nearly 70,000 consumers each year to determine satisfaction with 230 firms across 43 industries. It was found that around 22 percent search engine users disliked advertisements, three out of five social media users overlooked ads, and one out of five respondents felt that ads interfered with their online experience.
ACSI infographics for the social media industry is shown below: As these sites primarily focus on providing information rather than advertisements, they got a positive response from users. Read More About:- User Experience Declining Due to Online Advertising, Says Survey |