You can get enhanced search engine visibility through this microblogging site. Popular search engines like Google and Yahoo have started to display Twitter profiles in their search result pages. This means your tweets will show up in the search results and provide your business with more online exposure. Here are some tips to help you make the most of your Twitter marketing campaign for your search engine optimization efforts:
- Optimize your tweets with relevant keywords
- Include popular search terms for your products and services as hashtags in your tweets
- Analyze your Twitter data and tweet with relevance and at the right time
- If your profile links to your site, use your most searched keywords to enhance search engine optimization value of that link
- Blend tweets with blog posts for PR value
- Announce special deals and promos on Twitter to attract more targeted traffic
When you offer relevant links and headlines in you tweets, you can divert Twitter traffic to your site, blogs, Youtube videos, Facebook page and many more. Twitter is also the perfect place to perform market research where you can learn what users are saying about you, your products or services and your business firm. From this information, you can create new strategies or ideas that will help your business to achieve new goals in the future.
Many brands have successfully used Twitter for their marketing campaigns. Last year, PepsiCo and Twitter formed a global music partnership, which boosted Pepsi's "Live for Now" marketing platform. Twitter was used to spread awareness and traffic to Live for Now music ambassadors such as Katy Perry.
Also included were free music downloads and weekly tweets from @pepsi about current music as well as free downloads from the Amazon.com MP3 Store to those who followed Pepsi and include the hashtag #PepsiMusicNOW.
Professional Help Increase Your Social Media Visibility
If big brands can do it, why can’t you? If you are a small business firm and you want to expand your customer base, seek professional assistance from a reliable SEO company that can provide you cost-effective, customized social media marketing solutions. The right firm can help you realize the full potential of Twitter marketing.