Penguin 2.0 mainly focuses on link spamming and hacking. However, implementing effective search engine optimization techniques improve search page ranking and avoid the terrible effects of the algorithmic updates. Here are the best ones among them.
Focus on Original and Informative Content
Having original and informative content can guard against an attack by Penguin 2.0 and would get your site rewarded with higher search ranking. You content should be updated regularly to maintain its authenticity and relevancy. Unlike other Penguin versions, Penguin 2.0 judges the entire website rather than looking only at the home page. So focus on improving the content on each page of your site.
Avoid Over-Optimization
In addition, make sure your content has a natural flow. Include important keywords, but avoid keyword stuffing and over-optimization. The best way to ensure quality content in web pages, articles, blogs, and press releases is to go for professional SEO content writing services.
Remove Bad Links
To overcome Penguin 2.0 penalties, make sure that your backlinks as well as links in primary sites are not coming from bad neighborhoods - sites that use unethical techniques to boost PageRank or have poor link quality. Perform an audit on your link profile with data tracking tools such as Majestic SEO, Open Site Explorer, Backlink Watch or Analyze Backlinks. This would provide you with backlink reports, daily rank tracking, inbound link analysis and much more to check the quality of your back links and identify the bad ones.
Once you find the bad links, remove them from your website. This process involves sending removal requests to webmasters and even contacting the source of the links, if necessary. Removal and/or disavowal of bad inbound links are best done with the help of a professional SEO company.
Avoid Paid Links and Link Schemes
With Penguin 2.0, Google had tightened the noose on advertorials that violate its quality guidelines. If a website that pays for coverage, ads or anything similar, this will only work to reduce the site's visible PageRank in the Google Toolbar and lower your rankings in Google’s search results. You may even have to face the risk of getting de-indexed from Google. So stay away from paid links and link schemes to avoid being hit by this Penguin update.
Build Quality Inbound Links
Link building is a powerful search engine optimization tool. But, only high quality inbound links can help you achieve higher ranking in the current environment. Penguin 2.0 encourages natural backlinking. Success with your link building campaign can be achieved by paying attention to three factors: link value, link velocity and link relevancy.
Link value refers to the quality of sites from which you acquire the links. Avoid sites that use unethical SEO tactics. Link velocity is the rate at which you acquire links. Consistent link velocity or links that build slowly over time are acceptable. Relevant content is the motto of new Penguin update. Therefore, having links which have no relation to your business would cause Penguin 2.0 to pull down your ranking.
It has been recognized that exact match anchor text and web spam are linked. So the new algorithmic update targets sites with excessive links with exact-match keywords in anchor texts. SEO professionals can advise you on how to include links and anchor text that can survive Penguin 2.0.