Link Building with Content
Google has strong methods to deal with ‘poor’ content. So link building without appropriate content is not going to work. Links that are not surrounded with content are being undervalued and that is why current SEO strategies place so much importance on content. Article marketing continues to be recognized as the major tactic while broken link building, link bait and guest posts are also getting quite popular. There is also a considerable amount of poor content that is doing the rounds, which Google is expected to target. Google is expected to detect and target thin guest posts opportunities. However, an experienced search engine optimization company can help businesses resolve such issues to avoid Google’s wrath.
Reach Out to Webmasters
Spammy attempts of reaching webmasters could damage link building outreach. It is important to offer the webmaster something valuable and scalable across many sites. However, nothing can beat personal communication with the webmaster. Personal communication could help build trust. It is not easy to get there, but it does work. Your request for a personal meeting with a webmaster would usually be declined, but it is successful if hosting your link could give that website or business something of real value.
How to Communicate With a Webmaster
Be kind in your approach, not aggressive or sales-like. Check out the tweets or posts from the webmaster’s site - weigh the essence of the site and let it help you in your outreach. Link partners should be chosen strategically. Find out what connects you with their business. This can help keep a healthy relationship strong. Marketing pitches won’t work because the webmaster has possibly heard enough of that before.
Provide something of value to the other site. Do some research and find out what they really need. They might need different kinds of articles or posts, something that would excite their readers and keep them hooked. If you are looking only to get backlinks from the site and not seriously considering giving the site any value you are unlikely to be successful in your outreach attempts.
Repair a Broken Link
Broken link building can offer great link opportunities. This mainly refers to determining situations where a website is linking to content that was deleted or altogether re-directed. This happens because the webmaster had no idea that the content he was linking to was totally taken off the web. A professional SEO company has what it takes to repair a broken link.
All that needs to be done is contact the webmaster and let them know about the broken link and give them a link to some other content they can replace. An email would be all that is needed sometimes. Fresh content and competitive analysis are important. These are the areas where SEO services can help.
To summarize, it involves a bit of effort to get your link building right, but with the right search engine optimization firm as your partner, you would not go wrong.